Happy Friday!

Thanks for taking a moment to check in with the Copyblogger community as you wrap up your week.

If you have a growing digital business that’s looking for more targeted organic traffic, we have a proven solution for you — Digital Commerce Partners, Copyblogger’s content marketing agency. Book a free consultation today at DigitalCommerce.com to find out more.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find killer writing tips and resources to strengthen your content marketing skills. Scroll on!

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How to Create Digital Products (That People Actually Want)

A digital product that sells while you sleep is the ultimate dream, but you might be wondering how to create digital products in the first place.

What makes a great digital product, and how can you set yourself up for success?

Let’s take a look at why digital products are worth exploring and how you can start using them to follow through on your online business ideas.

Keep reading: How to Create Digital Products (That People Actually Want)

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On Storytelling and Conflict

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a key element in wars of all sorts — with stories from John Steinbeck to Martin Luther King, Jr.

The guys also talk about direct response copywriting and how it can be leveraged to support worthwhile causes, with examples from some of the 2020s most brilliant ad campaigns.

Listen now: On Storytelling and Conflict

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A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity

I’ve been using the term Disciplined Creativity for the past several years, but I haven’t explicitly described what it means ... until now.

What does Disciplined Creativity look like for professional writers?

Check out this brief, 10-part manifesto on the Disciplined Creativity it takes to work like a pro.

Keep reading: A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity

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Looking for a Community of Professional Writers?

The written word drives the web. It always has, and it always will.

Even if you’re working with audio or video, the right words are still what make the difference:

• Words drive engagement.
• Content drives customer experience.
• Copywriting drives sales, growth, and profit.

And if you want to master the art of using words to drive business results, you’ve come to the perfect place — Copyblogger has been helping accelerate the careers of writers just like you since 2006.

“If you are both killer and poet, you get rich.”

In the classic book Ogilvy on Advertising, legendary copywriter David Ogilvy recounts a conversation with his colleague William Maynard, creative director at Ted Bates & Company.

Maynard shared this observation about the writers he had worked with during his career:

“Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.”

And then Ogilvy famously added:

“If you are both killer and poet, you get rich.”

He would know. Ogilvy was responsible for some of the most creative and innovative advertisements of the “golden age” of advertising.

So when we talk about being a poet and a killer inside Copyblogger Academy, what does that mean?

It’s simple. We’re talking about a person who is both creative and strategic.

Too much content produced in the name of digital marketing is viewed as simply a means to an end, and that’s why it fails.

And yet, no one is interested in paying you to express yourself unless it also meets business objectives.

The best copywriters and content marketing professionals understand how to combine poetry with purpose — and that’s a large part of our ongoing training with Copyblogger Academy members.

When creative writing is employed strategically, with the aid of illuminating data and powerful technology, your capacity for meaningful impact and personal success skyrocket.

Not a member of Copyblogger Academy yet?

>> Find out more about joining us here.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA