Happy April Fools' Day!

Thanks for taking a moment to check in with the Copyblogger community as you wrap up your week — and stay on the lookout for pranks. ;-)

This issue is brought to you by Digital Commerce Partners, content marketing and SEO services from Copyblogger. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. Find out more and contact us for a consultation at DigitalCommerce.com.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find killer content marketing tips for writers. No practical jokes or hoaxes from me today. Scroll on!

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Quit Annoying Your Audience! 3 Simple Steps to Write Better Content

When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never seem to get to the point.

They sound okay at first, then they spin off into tangents about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then ...

There might be a point in there somewhere. But by the time it’s arrived, your eyes have rolled back in your head and you’re hoping to get struck by lightning so you can get out of this conversation.

It’s boring. And it’s annoying. So let’s make sure that your audience never feels that way about your business blogging.

Keep reading: Quit Annoying Your Audience! 3 Simple Steps to Write Better Content

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The Choice to Be Remarkable

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about how to stand out.

They look at unforgettable portfolios of copywriters and break down the winning ideas you can also use to make your own website or product remarkable.

Listen now: The Choice to Be Remarkable

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How to Make Money as a Freelance Writer: 15 Writing Business Essentials

Wondering how to make money as a freelance writer?

Well, buckle up, because everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold” from “the ordinary world” into “the extraordinary world.”

It’s engaging. It’s hopeful. It pushes the plot forward.

But we can’t forget about the challenges and struggles that come next.

For new freelance writers:

You may have started off with a couple of great clients, but now you have to turn your passion into a sustainable writing business.

So, what’s the skill that enables a terrific content marketer and copywriter to offer premium services?

Keep reading: How to Make Money as a Freelance Writer: 15 Writing Business Essentials

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The Path to Freelance Writing Business Success

If you’re using content marketing and copywriting to build your freelance writing business, you’ve probably already realized an unpleasant truth:

We live in a day and age when there is plenty of outstanding content to consume.

Your ideal customers and clients literally have multiple lifetimes worth of content to consume, right at their fingertips.

So it begs the question:

Why should an audience choose your great content over the competition?

That’s where having a broad understanding of digital marketing comes into play. So you know how to command attention and differentiate yourself enough that your audience chooses you.

The good news is that we’ve narrowed down this range of competence to three core areas we teach each and every week inside Copyblogger Academy.

It’s what we call the trifecta of core skills.

Writers with a good understanding of these three skills end up with higher-quality clients who are happy to pay a premium. These clients are also more likely to give you ongoing work.

As a result, you’ll successfully learn how to make money as a freelance writer and boost your income substantially.

Without working more hours. Without scrambling to find new clients all of the time. And without stressing about where the money to pay next month’s bills will come from.

Business owners who implement these three core skills find that their businesses tend to grow more effortlessly. They attract bigger, higher-quality audiences who buy.

This makes growing and scaling your freelance writing business far easier.

Interested in mastering these three core skills?

Find out more about joining us inside Copyblogger Academy here.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA