Happy Friday!

Thanks for taking a moment to check in with the Copyblogger community.

This issue is brought to you by Digital Commerce Partners, content marketing and SEO services from Copyblogger. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. Find out more and contact us for a consultation at DigitalCommerce.com.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!

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How to Build Trust in Relationships with Content Marketing

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content.

Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right?

It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one.

But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t learn how to build trust in relationships — who don’t write better content and freely share valuable information.

And it can be a substantial benefit if done correctly.

Keep reading: How to Build Trust in Relationships with Content Marketing

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A Brilliant Way to Automate Ad Sales

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks show you how Josh Spector automated thousands of dollars in ad sales each month for his newsletter, For The Interested.

You’ll also learn about a creative new business model called “Sponsorware,” and how you can use it to make money from your Google Drive.

Listen now: A Brilliant Way to Automate Ad Sales

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Copywriting, Simplified

What if you could write in a way that automatically engaged your readers? What if your words had the power to persuade?

Many people don’t understand the true power of great copy. When you're just starting out, you could spend hours crafting blog posts that you think will be useful and helpful for your audience.

But when you hit publish ... crickets.

That’s because you don't yet understand the differences between content and copy. Once you learn how to write copy, a new world opens up.

Suddenly:

• Your headlines generate clicks
• People subscribe to your email list
• Visitors stay on your website longer

Best of all, you start generating sales and making money.

Here’s the secret:

Copywriting is not about trickery, manipulation, or even trying to convince people. Great copy is about storytelling, empathy, relatability, and service.

Without great copy, it’s unlikely you'll ever be able to grow your online business. It’s that important.

That’s why we created The Copywriting 10 — a video course I teach that shows you how to write copy, how to write with empathy, and how to generate superfans.

The course is free for all Copyblogger Academy members. It consists of 10 videos, all about 10 minutes long.

>> Click this link to start the first lesson.

Not a member yet?

>> Click here to join us.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA