It’s ironic, really.

As we continue moving forward, the number of solo and very small companies will increase dramatically ...

... and many of these tiny firms will achieve outsized results thanks to audience, agility, technology, and a new independent workforce of freelancers and micro-vendors.

But make no mistake — just because you’re small or solo, that doesn’t mean there’s not a lot to get done. You just don’t need to do it all yourself.

In fact, trying to do it yourself can cripple your otherwise successful business.

Take Julie Francom and Meagan Heaton for example.

They’re VBAC (vaginal birth after cesarean) moms and certified doulas with 5+ years of professional experience and hundreds of success cases. They had to learn about VBAC while going through it on their own, and now educate other women about pregnancy and birth after first having a C-section.

At first, Meagan and Julie ran their education business in its entirety, micromanaging every small task and detail.

Their energy and persistence resulted in a well-established brand and business.

But with Meagan and Julie running everything, they couldn’t focus on or even establish the high-priority jobs that would produce meaningful growth for their business.

Let's look at search engine optimization, for instance.

As Julie put it:

“I tried to do our own SEO. I had gone through checklists online, signed up for an SEO analysis tool, ran all the things, checked all the boxes, and made all the changes, but we were still sitting flat on 1,000 visitors a month. We still weren’t seeing the reach that we wanted to.”

That’s where Copyblogger’s content marketing and SEO agency -- Digital Commerce Partners -- entered the picture.

DCP effectively “joined the team” and brought the missing ingredient — a solid content marketing strategy for the blog.

With our SEO research, content planning, and publishing systems, we implemented a strategy that ultimately tripled revenue.

You can read the full case study here.

Running a digital business is so rewarding. And as the founder, you have to focus on improving your products, services, and other offers that generate revenue and profit.

You also can’t ignore the need for enough of the right kind of traffic to grow your business.

The question is: should you do it all yourself, burn yourself out, and still not achieve the results you want?

Or should you partner with people who do only the traffic part, and do it so well that your return on investment makes it a no-brainer move?

If you’re leaning towards the latter, let’s chat about how we can help.

Brian Clark
Founder, Copyblogger