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Looking for content marketing services to help you stand out and grow your audience? This issue is sponsored by Digital Commerce Partners, the content marketing and SEO services wing of Copyblogger. Learn more about how we can take your digital business to the next level at DigitalCommerce.com.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!

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How to Create a Content Marketing Strategy

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing.

Still, when we bring this up in conversations, we often notice that the immediate follow-up question is nearly always:

“Er, what does an in-depth, documented content marketing strategy actually look like?”

Let’s answer that exact question with 10 vital elements of a solid content marketing strategy.

Keep reading: How to Create a Content Marketing Strategy

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Rather Than Being Helpful, Be Valuable

“Being a pro doesn’t mean you’re beating yourself up all the time. It just means you’re looking in the right direction.”

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about frameworks for overcoming impostor syndrome and increasing your value.

Also ... Tim’s dad hit publish on his podcast!

Listen now: Rather Than Being Helpful, Be Valuable

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Wasting Your Great Ideas?

One of the reasons why we talk so much about content marketing strategy is because great ideas deserve attention.

And when you start writing without a plan, it's less likely that your message will reach the right people.

Strategy is important because it helps ensure your hard work doesn't go to waste.

So while experimenting to "see what works" is always at least a part of creative endeavors, skilled content marketers work with content plans as much as entrepreneurs work with business plans.

It's your way to plan for success, measure progress, and make smart adjustments as needed.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA