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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!

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Content Editing: The Art of Revising From Basic to Brilliant

A “good idea” usually isn’t enough.

A good idea might fall flat when executed, or you could find out that the idea wasn’t all that great to begin with.

Similarly — and this is good news for anyone who feels pressure to have brilliant ideas on command — a mediocre idea can be developed into extraordinary marketing with the right care and attention.

You give an idea that care and attention while you edit your content.

So, I’ve simplified the content editing process into 10 steps. They’re smart strategies that help turn your drafts into memorable media.

Any successful writer will be quick to affirm that average content is always the result of rushing an idea to completion, which leads us to Step #1.

Keep reading: Content Editing: The Art of Revising From Basic to Brilliant

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How to (Actually) Grow Your Newsletter

Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. This week on The Copyblogger Podcast, Matt and Tim Stoddart dive into the nitty-gritty details of growth.

They're talkin’ audience sizes, landing page conversion rates, current ad formats that work well, and more. If you want to know how the big dogs think about getting readers, listen to this.

Listen now: How to (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road

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The Sneaky Copywriting Trick You Must Learn

A few basic questions can help you start learning how to be a copywriter:

Are your readers already doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your ebook?

If not, you need to study a master craftsman’s copywriting secret.

This technique is like a remote control that gets your readers to take action.

Press this “magic button” and you’ll see your results improve dramatically. The secret, masters-only technique to compelling your readers to act is to ...

Keep reading: The Sneaky Copywriting Trick You Must Learn

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Talk with you again next week,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA