• Quit Trashing Your Writing Voice with This Rookie Mistake

    From: Copyblogger.com May-14-2021 03:19:am

    Welcome back to Copyblogger!

    Thanks for taking a moment to check in with our community ...

    This issue is brought to you by Digital Commerce Partners, content marketing and SEO services from Copyblogger. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. Find out more and contact us for a consultation at DigitalCommerce.com.

    I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!


    Quit Trashing Your Writing Voice with This Rookie Mistake


    Need a refresher on how to use a comma? You’re not alone ...

    A comma is the brave little toaster of the punctuation family. Stalwart, unassuming, and essential. It’s a tiny, useful piece of punctuation that two-thirds of the internet has apparently forgotten how to use.

    When did web writers decide the comma was just an annoying interruption? That they could just leave most of them out, because no one cares about that stuff now?

    And then — possibly regretting their previous poor choices — sprinkle a few commas randomly on top, perhaps to make it look more ... punctuate-y.

    When you leave out the commas, particularly if you then throw a couple of random ones in there, your content runs the risk of looking uninformed, silly, or just plain confusing.

    Keep reading: Quit Trashing Your Writing Voice with This Rookie Mistake


    (Step by Step) How to Analyze Your Competition’s SEO

    This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about the step-by-step process Tim uses to analyze a competitor’s SEO.

    With these insights, you’ll discover how other websites in your industry build their search authority, as well as how to spot SEO opportunities.

    Listen now: (Step by Step) How to Analyze Your Competition’s SEO


    Self-Editing 101

    Today I want to be your self-editing cheerleader, because you might think that you should avoid editing your own writing. Many writers think that they'll never do as good of a job as a proper content editor.

    You're not off-base if you have those reservations. It is difficult to catch mistakes in your own work, so it's wonderful if you have help from another content editor.

    But if you don't have an editing counterpart, it's worth it to move past your editing apprehensions to serve a greater goal — the goal of becoming a better writer.

    Great writers are great editors; there's no getting around it. And the first steps toward becoming a great editor include:

    • Leaving enough time to edit your writing
    • Taking the time to carefully review each sentence
    • Giving yourself the time to spot errors and make improvements

    You see, your editing process is really about time management and not rushing ahead with your ideas before they're the most precise and effective that they can be.

    A content editor doesn't take any aspect of your text for granted. She wants to make sure any reader will effortlessly understand your message. Simple, right? Good. Because that's now your aim. Let the weaker sections of your content reveal themselves to you.

    Talk with you again soon,


    Stefanie Flaxman
    EDITOR-IN-CHIEF, COPYBLOGGER MEDIA

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