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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!

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How to Write Headlines That Work

Learning how to write headlines is critical. Your headline is the first, and perhaps only, impression you make on a prospective reader.

Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist. But a headline can do more than simply grab attention.

A great headline can also communicate a full message to its intended audience, and it absolutely must lure the reader into your persuasive writing.

This epic guide to headline writing will show you the way.

Keep reading: How to Write Headlines That Work

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Concrete Steps for Overcoming Fear of Failure as a Writer

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks take a break from marketing and business lessons in order to talk about the ins and outs of storytelling, fear of failure, and how to put yourself out there.

Listen now: Concrete Steps for Overcoming Fear of Failure as a Writer

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Professional Writers Have a Secret

Grammar rules aside, there's often no objective “right” or “wrong” when it comes to writing.

Unlike an accountant completing the math equation 2 + 2 = 4 (certainly correct), a writer doesn't know how the public will receive their content (shallow? relevant?).

And that uncertainty naturally affects a human being’s confidence and self-worth in business.

What’s more maddening is that for every person who calls a piece of writing “shallow,” there’s another person who will call it “relevant.”

For every person who says a concept is “stupid,” there’s another who will perceive it as “groundbreaking.”

For every person who is “bored,” there’s another who is “entertained.”

No wonder (well-intentioned) people in your life have tried to talk you out of being a writer.

You have to be comfortable getting paid for work someone will inevitably dislike. That is the nature of professional writing.

And the quality that separates a recreational writer from a professional one is that the professional feels worthy of getting paid for subjective work.

They know their creations aren't going to please everyone — and they know they deserve to be paid anyway, simply because of their high level of thought and care for their work.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA