Happy Friday!

Thanks for taking a moment to check in with the Copyblogger community.

If you have a growing digital business that’s looking for more targeted organic traffic, we have a proven solution for you — Digital Commerce Partners, Copyblogger’s content marketing agency. Book a free consultation today at DigitalCommerce.com to find out more.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!

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Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

Marketing ethics bring integrity to your business by displaying a steadfast commitment to the best interest of your customers.

You promote your products or services with honesty, in a fashion that helps the exact right people find your offers.

But when conscientious, ethical marketers who have legal, safe, and useful offers don’t want to be associated with those who don’t use ethics in marketing, they often hold back from fully promoting their products or services.

That's a shame, because if you have a great offer, weak marketing actually does everyone a disservice.

Any remarkable product or service you offer deserves stellar ethical marketing.

So, what does ethics in marketing look like?

Here are five real-world examples of marketing ethics and ethical advertising that help educate prospects about their options in the marketplace.

Keep reading: Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

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Ed Latimore: How to Make Time Work for You

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks sat down with writer, internet entrepreneur, and heavyweight boxer Ed Latimore to discuss:

• The art of building an audience
• Making money online
• Maturing as an entrepreneur

Plus, they talk about the most effective way to meet entrepreneurs you admire.

Listen now: Ed Latimore: How to Make Time Work for You

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Looking for a Community of Ethical Marketers?

Ethical marketers demonstrate honesty and integrity while having a broad understanding of digital marketing.

Luckily, we’ve narrowed down this range of competence to three core areas we teach each and every week inside Copyblogger Academy.

It’s what we call the trifecta of core skills.

Writers with a good understanding of these three skills end up with higher-quality clients who are happy to pay a premium. These clients are also more likely to give you ongoing work.

As a result, you'll substantially boost your income. Without working more hours. Without scrambling to find new clients all of the time. And without stressing about where the money to pay next month’s bills will come from.

Business owners who implement these three core skills find that their businesses tend to grow more effortlessly. They attract bigger, higher-quality audiences who buy, because they've learned how to command attention and differentiate their offers.

This makes growing and scaling your ethical business far easier.

If you're interested in mastering these three core skills ...

Find out more about joining us inside Copyblogger Academy here.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA