I trust you're wrapping up a great week! Thanks for taking a moment to check in with the Copyblogger community ...

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find killer writing tips and skill-strengthening resources. Scroll on!

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Business Blogging Pro Guide (Get Results Without Perfectionism)

Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you.

But taking on such an important task can feel like a lot of pressure, right?

You naturally want readers to get a positive impression of your products or services. Anything less would be disappointing or downright devastating. So ... we lean on perfectionism.

The false belief associated with perfectionism is that if everything is “perfect,” you’ll protect yourself from someone pointing out something you did wrong or something they don’t like (which is impossible to control).

The pivotal word in the sentence above is “false.” In the pursuit of perfection, you both perpetuate a false belief and prevent yourself from being as prolific of a writer as you could be.

How do noteworthy business blogs gain recognition for their remarkable writing without the perils of perfectionism?

Keep reading: Business Blogging Pro Guide (Get Results Without Perfectionism)

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The Truth About the "Creator Economy: A Copyblogger Experiment"

After you read Copyblogger's latest report by Trudi Roth on the creator economy, listen to Tim Stoddart and Ethan Brooks discuss:

• The differences between content marketing and the "creator economy"
• Why large audiences don't always translate to high sales
• How empathy and copywriting help creators more than celebrity status

Listen now: The Truth About the "Creator Economy: A Copyblogger Experiment"

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Make More While Working Less

This week's newsletter is brought to you by Tim Stoddart's Agency Clarity course.

Creating an agency is one of the best businesses for any new entrepreneur. The problem is that most people get sucked into the trap of service.

You want to do a great job, so you answer every email, respond to every client request, and take on accounts that demand a huge amount of your time because "you don't want to pass up the business."

Tim's been there before. That's why he created this course.

Agency Clarity will teach you step-by-step how to create, grow, and scale your agency. It's a blueprint for increasing sales, building systems, and running a thriving, profitable business.

And since you're a Copyblogger reader, if you click the link below today, Tim's offering you a $100 discount.

When you're ready to go from freelancer to agency owner, get Agency Clarity here.

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Creativity Grab Bag

• The Creator Economy: Audience, Community, and Commerce [Blog post]
• #1 Thing Keeping You From Writing [Video]
• How to Write a Good Blog Post: 7 Practical Steps for Modern Bloggers [Blog post]
  

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Happy Holidays!

I always have mixed feelings about the end of the year. It's definitely nice to take some time to slow down and relax, but if you're excited about writing and building your business, the next couple of weeks can also be the perfect time to make some serious progress.

Let's double down on those mixed feelings and create a mixed schedule, full of time to enjoy both the holidays and the meaningful work that matters to you. :-)

Thanks again for being a part of the Copyblogger community and joining me each week!

Talk with you in 2022,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA