| | Kayvon Thibodeaux is Made in LA | In a powerful new Beats campaign featuring new music by Diddy, top NFL prospect Kayvon Thibodeaux gears up for the most important day of his career. | Set to the backdrop of his South Los Angeles hometown, the new campaign shows Thibodeaux training ahead of the NFL Draft. Wearing the new Beats Fit Pro, Thibodeaux blasts a new, unreleased track by Diddy. The lyrics provide a poetic backdrop that brings Thibodeaux’s story of perseverance, determination, and faith to life. | This new Beats campaign marks Combs’ official return to music as curator, artist, and executive producer and earmarks a new creative chapter in his career. | |