Buying maternity clothes can seem wasteful - but not if done the right way! As part of our commitment to reduce the environmental impact of our clothing, we have created a circular fashion model to keep garments in use for longer and reduce waste. How? Read on…

Our pre-loved items are in excellent second hand condition and are ready to be re-loved again. 50% of net proceeds from Pre-Loved sales are donated to Oxfam to support their work helping to beat poverty around the world.

Rental is a more responsible alternative to buying - simply rent the styles you like for a two-week period, then send them back to us to wash. It’s that easy!

Our brand new subscription packages are a cost-effective way to create and refresh the maternity capsule wardrobe you need, without any long term commitments.

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