Before diving into the bright garments and accessories, here’s a quick history lesson on the label and how it all came to life: German architect Armin Heinemann, who lived in Ibiza during the '70s and '80s, came to own Paula’s, a boutique that fast became an international hub for floral prints, psychedelic patterns, and the party spirit of the island — clothing that the likes of Jean-Paul Gaultier and Freddie Mercury flaunted. | | After experiencing countless visits to the Balearic paradise throughout his upbringing, Anderson explains how the spirit of letting go is forever tied to the uniqueness of Ibiza for him; it’s a parallel world where anything is possible. | | Ibiza is an island where different generations have escaped on a quest for personal liberty, breaking societal bonds and borders to build their own world. With every piece interchangeable between men and women, this collection aims to capture the true essence of freedom and acceptance. | | | |