Before diving into the bright garments and accessories, here’s a quick history lesson on the label and how it all came to life:

German architect Armin Heinemann, who lived in Ibiza during the '70s and '80s, came to own Paula’s, a boutique that fast became an international hub for floral prints, psychedelic patterns, and the party spirit of the island — clothing that the likes of Jean-Paul Gaultier and Freddie Mercury flaunted.