| Presented by | | | | | When it comes to furniture trade shows, it’s all about new product launches. But at this year’s NeoCon, a different kind of brand — with a virtually empty booth — caught my eye.
Reseat isn’t in the business of making new furniture. It’s in the business of giving old office furniture a new lease on life. Since launching in 2020, it has saved more than 3 million pounds of furniture by connecting companies that want to get rid of their products with companies that want to buy secondhand.
Reseat was the only brand I saw at NeoCon with such a radical approach, but similar trends were reflected at Milan’s annual Salone del Mobile. There, the HSLU Lucerne School of Design also had a booth that displayed literally nothing; meanwhile, Miele celebrated its passion for repair with an exhibit of spare parts, and waste from the explosion in Beirut was turned into hand-blown vases. Read more about how these trends manifested at NeoCon and Salone del Mobile.
— Elissaveta M. Brandon | | | | | |
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