| Presented by | | | | | Last fall, Old Navy went all in on size inclusivity. It began offering each of its clothing items in sizes 00-30, changed its pricing strategy, and redesigned its stores so plus sizes were integrated with the rest of its clothes. The program failed: Sales dropped immediately, and, last month, revenue was down 30% from the year before.
Old Navy's experiment may scare other retailers away from expanding their sizes. But it shouldn't. Many other size-inclusive brands are thriving. I spoke to the founders of Universal Standard and Dia & Co about what it takes to be a profitable business serving customers of all sizes. Read my story here.
— Liz Segran | | | | | |