Join Us for an All-New Virtual Panel, May 25 at 2:00 PM ET - The Power of Belonging

From: Fast Company Jan-31-2022 05:57:am

Wednesday, May 25 | 2:00 PM ET

Today’s consumers yearn to be part of a community. They seek out authentic connections to companies and brands that provide a powerful sense of belonging and emotional value. Studies show members of values-based communities are most likely to participate in brand initiatives and recruit others to join in the effort. But those same studies show that only 36% of values-based communities are actually connected to a brand. This creates a tremendous opportunity for companies to align themselves with values-based communities and in turn grow and mobilize their brand ambassadors.

Reserve Your Spot Now

In this compelling virtual discussion, Fast Company and global creative services firm, Sid Lee, will convene top business leaders and experts to discuss the new rules of brand participation and
why it is so critical for companies to engage with communities intentionally in order to drive brand growth.

Featuring:

Andy
Bateman
CEO,
Sid Lee USA

Jenn
Harper
Founder and CEO,
Cheekbone Beauty

Peter
Semple
Chief Brand Officer,
Depop

Kristen
Vasan
Head of
Partnerships,
Hipcamp

Moderator:

Afdhel
Aziz
Expert on Purpose, Conscious Capitalism, and Social Entrepreneurship; Best-selling Author

Reserve Your Spot Now

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Join Us for an All-New Virtual Panel, May 25 at 2:00 PM ET - The Power of Belonging

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