AI and Data NEW | Tech in the artificial intelligence, data science, and machine learning spaces highlighting and communicating brand purpose | | Consumer (B2C) | Be honored in a special list that recognizes brands that provide products and services to consumers | | Current Events | Special recognition for brands that initiated a high-impact response to major news and significant events in 2021 such as pandemic effects, climate change, voting rights, and more | | Education NEW | Brands demonstrating purpose and elevating the learning space | | Energy NEW | Brands in the power, fuel, and renewables ecosystem that demonstrate impact and purpose | | Enterprise (B2B) | Be honored in a special list that recognizes brands that provide products and services to businesses | | Fashion NEW | Brands in the apparel, beauty, accessories, textiles and related businesses that show cultural impact and purpose | | Finance NEW | Banking, fintech, and financial services whose brands that are about more than bottom line | | Food NEW | Agribusinesses, restaurants, consumer goods, and other brands serving up purpose and broad cultural relevance | | | Health and Wellness NEW | Brands in fitness, self-care, medicine, and pharmaceuticals that improve body and mind | | Media NEW | Traditional and new media brands that articulate and demonstrate purpose in their branding | | Not-for-Profit | Be honored in a special list that recognizes brands in the nonprofit, philanthropic, or NGO (nongovernmental organization) space | | Public Service NEW | For brands whose messages raise public awareness or offer educational information for the betterment of society | | Retail NEW | Brands showing purpose beyond the digital or physical storefront | | Security NEW | Brands that show purpose and differentiation as they help protect companies and consumers from digital warfare and privacy threats | | Sports NEW | Purpose-driven brands scoring in the world of professional and recreational sports | | Workplace NEW | Enterprise software, design, real estate, and related brands elevating engagement to the physical and virtual office | | |
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Brands That Matter International |
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement |
Brands That Matter United States |
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement |
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Small Businesses (Fewer Than 100 Employees) |
Be honored in a special list that recognizes products, projects, or services by companies that have fewer than 100 employees |
Midsize Businesses (100-999 Employees) |
Be honored in a special list that recognizes products, projects, or services by companies that has between 100-999 employees |
Large Businesses (1000+ Employees) |
Be honored in a special list that recognizes products, projects, or services by companies that have more than 1000 employees |
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On The Rise: 0-4 Years In Business |
Be honored in a special list that recognizes products, projects, or services by companies that have been in business less than 4 years |
Established Excellence: 5-14 Years In Business |
Be honored in a special list that recognizes products, projects, or services by companies that have been in business between 5 and 14 years |
Enduring Impact: 15+ Years In Business |
Be honored in a special list that recognizes products, projects, or services by companies that have been in business more than 15 years |