You've heard of Black Friday, but what about Green Friday? The incentivised spending period in November that occurs annually includes Singles Day, Black Friday and Cyber Monday and encourages many to spend, spend, spend. The Green Friday movement arose in response to Black Friday´s compulsive consumption and proposes an environmentally effective alternative of responsible and conscious consumption on that same day. Green Friday, is an initiative which sees brands give back to the environment. What if we use Black Friday to think about the impact our purchases have on the world and how we can take action to help the planet and those around us instead?An essential step in changing our mindset is to realise how our consumer habits can impact the environment on the most popular shopping day of the year - Black Friday. It will take a long time to change consumerism as we know it, but the increasing popularity of Green Friday is a powerful, positive way of pushing back on materialism. LET'S GO GREEN! |