Happy Friday!

Thanks for taking a moment to check in with the Copyblogger community as you wrap up your week.

The content marketing and SEO services division of Copyblogger, Digital Commerce Partners, makes this newsletter possible. We help your existing offers become more profitable with targeted traffic, so you can focus on developing new products and growing your brand. Find out more at DigitalCommerce.com.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find killer writing tips and resources to strengthen your content marketing skills. Scroll on!

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The Art of Personal Writing that’s Not Self-Indulgent

Whenever I talk about personal writing, and I advise that you should write for a specific group of people to convey your perspective ... I get a little nervous.

Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off.

The tricky part is that there’s a fine line between “personal” and “self-indulgent.”

During my early days as a writer, I remember when my unbridled enthusiasm for crafting word art met that obstacle. I still meet it today when brainstorming blog post ideas, but I’ve developed skills that swiftly get me back on track when I’ve accidentally veered into self-indulgent territory.

If you’re looking to customize your content marketing without distracting your audience, here are seven of my favorite tips for personal writing that’s not self-indulgent.

Keep reading: The Art of Personal Writing that’s Not Self-Indulgent

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Khe Hy: Do You Need Help Learning to Say “No” in Your Work-Life?

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talked to the “Oprah for Millennials,” Khe Hy, about the skill of saying no, and how to build a high-performance remote startup team while surfing every day and raising a family.

Khe is the founder of RadReads, a media business that started as a newsletter and branched out into courses and consulting. His flagship product, Supercharge Your Productivity, helps students escape low-pay tasks and teaches the necessary skills for value-driven, high-leverage “$10k Work.”

His team also offers B2B consulting to teach companies about systems and tools that help run effective remote teams.

Listen now: Khe Hy: Do You Need Help Learning to Say “No” in Your Work-Life?

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How to Close Deals and Get Clients with Content Marketing

Why do some freelancers and agencies consistently close deals while others are always forced to work with demanding clients who never pay their invoices on time?

The thing is ... if you sell services, such as writing, marketing, or photography, better content attracts better clients.

So, mark your calendar for this Wednesday, February 16, 2022 inside Copyblogger Academy.

Copyblogger CEO Tim Stoddart is going to walk you through how to:

• Generate traffic to your website
• Turn that traffic into leads
• Convert those leads into lucrative clients

Tim will also show how to position yourself to only work with high-dollar clients who don't have unrealistic expectations.

If you're struggling to land (and keep) new, great clients, this masterclass is for you.

Looking forward to seeing you there!

Not a member of Copyblogger Academy yet?

>> Click here to learn more about joining us.

Talk with you again soon,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA