Back starting out ... when I realized that you can’t really make great money as a writer until you understand copywriting, I read every book I could get my hands on.

That helped ...

But what really lit a fire under me ... and when the whole concept of persuasive writing really clicked for me ...

Was when I took a copywriting course with the American Writers & Artists Institute — known throughout the industry as AWAI.

For 25 years now, AWAI has been teaching copywriting through immersive, action-oriented training that takes the best practices of the masters and combines it with what’s working in the market today.

Well, what’s working today is an approach to marketing that’s long been my mission as founder of Copyblogger and everything I’ve done since:

And that’s writing copy that serves your reader.

In other words, the days of online hollering, hustling, and coercion are over ...

It’s now about helping your reader solve a problem through thoughtful copy and content that’s useful to them.

That’s why I really think it’s important you read this definitive report on this topic from my friend Rebecca Matter over at AWAI.

Not only will it open your eyes to how a modern-day digital marketing campaign gets made — and the vital role copywriting plays in it ...

There’s some very high-level training that might interest you if it's your goal to bring real value to your clients in 2022.

>> Please have a look here.

Best,

Brian

P.S. AWAI is where I learned copywriting — but back when I was starting out, they had nothing like this ...

Live, interactive training where you learn to write a complete digital marketing campaign from start to finish under the direction of some of the best in the business ...

AND have a shot at getting paid $7,500 while gaining real-word experience on an actual digital marketing campaign for AWAI.

Details are here.